I loved donuts. Going to the donut shop and seeing them all displayed on the shelves – covered in glaze or chocolate or sprinkles – just made me happy. I’d sit in the shop at a table by the window, drink coffee and eat my donuts as I watch the world go by. It was my favorite Sunday morning ritual.

But then, things changed…

In classical mythology, the Sirens were portrayed as Sea Nymphs, part woman and part bird, who with their seductive voices and their singing, lured mariners to shipwreck on the rocky island shores. Even now, the term "siren song" refers to an appeal that is hard to resist but that, if heeded, will lead to a bad conclusion…

Her dream is always the same. In it, she’s lush, pregnant and ready to give birth to the child she’s been carrying and nurturing for nine long months. When the moment arrives, she pushes the large healthy child from her body out into the world. The attendant takes the child, examines her and declares…

“Not good enough”.

There’s a lot of talk these days about building your business with “ease and grace.” The phrase brings to mind an effortless flow, free from anxiety or struggle. To be able to build a business (or a life) that way is a beautiful thing, no doubt, but there’s one thing that constantly gets in the way.

What’s your story?

It all begins with an idea.

Ever wish you had a super power? X-ray vision, perhaps? Or the ability to fly, be invisible or move at the speed of sound? If only you had one of those (or any other awesome power) you’d could be the hero, right?