Meet Shannon


Shannon Presson is an ICF certified coach with a focus on Equine Experiential Learning as well as a Master Practitioner/Trainer in the field of Neuro-Lingusitic Programing.

What she does is increase the success rate for ordinary people to do extraordinary things.

She spent 21 years as a corporate event planner, working with senior management for such companies as Anheuser-Busch, Earthgrains and MCI Communications before co-founding DSP Associates Inc., an IT consulting firm that became a successful 7-figure company.

Working for many years in that environment gave her a unique insider’s view of the pitfalls and potholes even the most competent and high achieving executives and consultants fall into that can sabotage their best efforts.  Using high-level coaching skills along with imagination and play, Shannon has been able to take her clients from “that just seems impossible” to “OMG, I had no idea I had such Super Powers!”

In addition to running her current business as a belief change expert, Shannon also serves on the board of the National Association of Women Business Owners (NAWBO) San Francisco Bay Area chapter— and facilitates the year long NAWBO San Francisco Success Circle Mastermind.



I’m a coach, healer, belief change expert, professional speaker and passionate story teller.

I truly believe that whatever we think is possible for ourselves is in direct relationship to what we believe about ourselves. And what we believe about ourselves is reflected in the stories we tell. The question is always – do those stories serve us in the highest way possible or are they so outdated that they hold us back?

Lots of people talk about the needing to change their “story” – I actually help people do it.

For good.

But really, I’m just trying to do my part to save the world, one story at a time. Because every time I can help someone let go of a story that sucks the life out of them and replace it with one where they feel like a million dollars just showed up in their checking account…well, which person do you think is going to have more energy to do good in the world?

My own life has been a truly unexpected story that continues to unfold to this day.  Every story I’ve ever told has had, wrapped up inside it, a deeper story to tell me.

In addition to my professional certifications and training, I’ve  studied with contemporary teachers such as Tony Robbins,  Angeles Arrien, Linda Kohanov and Dr. Clarissa Pinkola-Estés and learned to coach with horses.  I’ve been a student of the Tarot for over 30 years.  My experience of the world has been expanded by in depth travel to every single one of the 50 United  States as well as Mexico, Australia, New Zealand, England, France, Turkey, Rhodes and Greece.  I love Idaho best!

I deeply love the work that I do.   So tell me…what’s your story?




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